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商品編號： 9-399-150 出版日期： 1999/04/28 作者姓名： Bartlett, Christopher A. 商品類別： General management 商品規格： 24p 再版日期： 2005/05/03 地域： Asia 產業： 個案年度： 1981 - 1998
商品敘述：
GE is faced with Jack Welch''s impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE''s heritage and Welch''s transformation of the company''s business portfolio of the 1980s, the case chronicles Welch''s revitalization initiatives through the late 1980s and 1990s. It focuses on six of Welch''s major change programs: The "Software" Initiatives, Globalization, Redefining Leadership, Stretch Objectives, Service Business Development, and Six Sigma Quality.
涵蓋領域：
Business expansion;Internationalization;Leadership development;Management styles;Organizational culture;Organizational restructuring;Organizational transformation;Process improvement;Succession planning
相關資料：
Case Teaching Note, (5-300-019), 16p, by Christopher A. Bartlett;Video Supplement, (9-300-511), 21p, by Christopher A. Bartlett;Video Short, (7860), 0p, by Christopher A. Bartlett;Spreadsheet Supplement, (XLS179), 0p, by Christopher A. Bartlett
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